Week two- Day one
Today before class, I continued to work on my slides for the presentation in week three. Per slide I am explaining my target audience and why I have done what I have done. On a seperate word document I have started my poster/banner/ ad which will be posted on the side on NZ herald as my target audience are people of an older generation. I know with this statement I will need to find proof that people of an older generation are most likely looking at the New Zealand herald website, rather than a site like facebook and instagram, etc.. Personally my dad reads the NZ herald every day and is his opening screen on his laptop. In this case, I feel like having the ad on the side would be successful as it would be a prominent document on the screen and would hopefully draw people in. I would want to create an initiative that would help every generation, but my target audience is refined, this is purely for advertisement purposes.
Over the weekend I had been feeling a little under the weather with constant headaches and not feeling 100% so for me, class was a little harder than I thought it would be as I didn’t want to strain myself.
Today I gathered information and statistics about my target audience. According to health.govt.nz, one in five adults drink alcohol in a hazardous way so from this point I would like to see how many people that suffer from hazardous drinking also suffer with mental illness in some way. I think this is kind of a scary statistic as one in five is a very high percentage of alcoholism. During class we went over Mewe and how it works as well as looking at the previous years google communities. As a class we made a little video to introduce ourselves to the south campus, Laurent then taught us how to send videos and things from our phones directly to Mewe and other apps which will be a very useful tool for the future. I airdropped the video from my phone, to my laptop and then uploaded it which took a lot longer than it would have If I had followed his method.
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